Experience

Senior Analyst, SEO and Content Performance Feb. 2019 — April 2026

CNN, New York, NY

Served as the dedicated audience partner for breaking news and tentpole events, advising on story format, headline framing, and coverage gaps.
Guided key audience decisions: whether to launch a live story, when to publish, what to publish next, and how headlines, subheaders, and images could better reach the intended audience.
Analyzed data and competitor insights to deliver actionable takeaways before, during, and after news events.
Facilitated audience and SEO training weeks, covering best practices in breaking news, Google Discover, evergreen, AI, and Google Trends.
Led evergreen strategy and operations for Enterprise & Culture, Wellness, and Travel teams, pitching distinctive angles, managing editorial calendar, monitoring performance, and identifying distribution opportunities.
Programmed the trend bar at the top of the CNN desktop homepage, highlighting relevant news of the day and giving overlooked stories greater visibility.
Served as the search stakeholder for news product launches, advising on on-page SEO and QAing releases prior to launch.
Served as the SEO representative for Underscored, CNN's e-commerce vertical (2019 to 2020), leading keyword strategy, tentpole planning, competitor analysis, and pre- and post-event analysis.
Led weekend news coverage (2019–2023).

Promoted to senior analyst in Feb. 2025.
Pitched and provided guidance for evergreen stories that became some of CNN's top-performing stories in search, including an incel explainer that remains CNN's No. 1 evergreen story in search and an Irish name pronunciation story that drew over 1 million unique visitors.
Pitched evergreen feature stories that were published by the Culture and Enterprise teams, including published stories on the racial identity of Jewish people in the U.S. to the history of the middle finger, a chemtrails conspiracy theory explainer, and a Star Wars timeline.
Became the first person editors turned to for ideas in brainstorming sessions, known for arriving prepared with fresh angles for tentpole, enterprise, and sponsorship coverage.
Earned the trust of section leaders through insights and best-practice trainings; one Wellness editor said I changed the way her team thinks about coverage.
Self-taught Tableau and Domo on my own time, building advanced visuals and automated dashboards that freed my time for higher-impact work. My work inspired my manager to train the rest of the team in Tableau.
Andy Cohen highlighted CNN's trend bar on “Watch What Happens Live” for featuring coverage of the "Scandoval" drama, a placement I programmed.

Analytics & Data Visualization: Adobe Analytics, Google Search Console, Chartbeat, Domo, Tableau, Bing Webmaster Tools
SEO & Competitive Intelligence: Semrush, SimilarWeb, Dragon Metrics, Trisolute Newsdashboard, Stillio
Project Management: Jira, Monday

Patch, Long Island, NY

Reported daily on local news across the region.
Produced morning newsletters, evening roundups, and breaking news alerts.
Managed UGC boards and social media pages for more than 20 Patch sites.
Served as deputy to the regional manager, led the Nassau County editorial team and took over manager’s responsibilities during absences.
Covered national breaking news on weekends and holidays.
Communicated with freelance contributors, solicited new submissions, and reviewed coverage.

Selected as the only non-regional manager to serve as a national reporter on weekends and holidays, a separately compensated role.
Ranked among the top 3 of 100 writers in monthly page views.
Grew the Huntington Patch homepage into the top Patch page on Long Island. Patch homepages typically drew little direct audience, but my consistent, quality local coverage earned readers' trust.
Broke the story of a woman who gave birth to her identical twin sister's baby, which became the No. 1 trending story on Facebook and was widely aggregated. My coverage remained distinctive as the sisters refused all interview requests from major news outlets, including Good Morning America. Producers reached out to me directly and showed up at their homes hoping to land an interview.

Reported on a police officer flying a Confederate flag outside his home, sparking community outrage and prompting the Port Washington Police to hold a public meeting; coverage was picked up by News 12 Long Island and other outlets.
Won a monthly "Best of Patch" award for a feel-good feature on a family reunited with their lost dog.
Covered major political events, including the first-ever Trump rally on Long Island and the Trump-Clinton Presidential Debate.

Social & News Monitoring: Hootsuite, SocialFlow, Buffer, Crowdtangle, Dataminr
Analytics & Performance: Google Analytics, Chartbeat, custom internal newsletter and performance tools

Ocean Hill Cats, and Brooklyn Animal Action: I have fostered eleven cats since 2021.